We have a feeling the Jason Calacanis book “The 48 hour workweek” wouldn’t hold a candle to the bestseller, the “4 Hour Workweek” by Tim Ferriss.

Here is the book outline:

First you inject a sense of doom and gloom:

Many intelligent people I’ve been speaking with believe that the
economic crisis facing our country today is our biggest challenge
since America’s inception. Intelligent folks can argue the relative
risks we faced when confronted with the Civil War, Great Depression,
Vietnam, two World Wars and the New Millennium Economic Crisis (what
I’m calling what we’re going through today), but there is no debating
that the current situation is dire.

Extremely dire.

Huge companies are closing or imploding and layoffs are skyrocketing;
debt levels and savings are hitting new highs and lows, respectively.
It’s so bad that even the most intelligent economic minds in the world
can’t explain what is happening, and almost everything our government
does seems ineffective. We’re deep into uncharted waters and we don’t
have a navigator.

Oh yeah, it’s going to get worse.

Then you blame today’s current economic crisis on your competitor:

When I first learned of Google’s 20% time, hours reserved for engineers to pursue technology projects they find personally rewarding, I thought to myself: “Gosh, that’s brilliantly self-indulgent.” Google’s 20% time has served as a way for the company to recruit and inspire some of the greatest minds in our industry.
It has served them well. Who wouldn’t want to work for a company that
essentially says “do what ever you want every Friday!” However, using
20% of your resources to pursue random projects is highly inefficient.
While it it might work well for a company like Google, with absurd
margins and free cash flow, it’s a fairly crazy strategy for any
normal company–or country–to employ.* (Note the footnote on Jason’s page for clarification)

Then you call your Brooklyn little league coach for some inspiration:

If we’re going to have any chance of bringing America back to
greatness, we’re all going to have to work 20% more than we have been.

I’m suggesting that, until America takes care of its debt, untangles
the housing mess and gets unemployment under control, we all commit to
working six days a week. Yep, move the standard 35-40 hour work week
right up to 48 hours.

Your right Jason. These are dire times. The team at Screwdd promises to give it that 120%.

Read Jason’s original blog post that isn’t a blog post, but rather a web posting of an email list message to the Jason Nation. Yes Seth Godin, we’re a tribe.

*Jason Nation not to be confused with the original JASONS.